China and Hong Kong: Shop Seventy Two Changes Online Now!
- April
- 8

Now you can finally purchase select Seventy Two Changes styles online in China and Hong Kong exclusively. Shop now by clicking the right hand "shop online" tab on www.seventytwochanges.com
Tiptoe Into Spring
- April
- 5

Our super feminine and completely addictive 3rd delivery hits stores this week! The look is unapologetically girly with shades of soft pink, purple and fuchsia. This grouping features printed silk dresses, chic leggings and embellished knit tanks. With flower appliqués, sequins and bows, each piece is designed for the modern stage, complete with an updated leather-trim tutu. Check back soon, as we'll be blogging about our favorite pieces from this group! - Photography courtesy of Nordstrom.com
New Locations Nationwide
- March
- 16
The Seventy Two Changes full collection is finally available in new locations across the US. Check out our brand new Spring 2010 styles in the following additional Nordstrom locations: South Shore Plaza in the Boston area, Oakbrook Center in the Chicago area, Cherry Creek Shopping Center in Denver, The Streets at Southpoint in Durham, North Carolina, Ala Moana in Honolulu, Roosevelt Field in Long Island, Los Cerritos Center in the Los Angeles area, Aventura Mall in the Miami area, Ross Park in Pittsburgh, The Galleria at Tyler in Riverside, California, Westfield Galleria at Roseville in the Sacramento area and Broadway Plaza in Walnut Creek (San Francisco vicinity). Check the “Stores” tab for addresses and phone numbers of each location.
Flagship Store Grand Opening in Shanghai
- February
- 26

Link: http://www.wwd.com/fashion-news/design-pop-a-taiwanese-celebritys-brand-grows-2510905
We are thrilled to announce that Jolin and the Seventy Two Changes team have set off to Shanghai for the grand opening of the flagship store in the city's stylish Times Square! Having just unveiled the Fall 2010 collection earlier in the week to a great reception in New York City, Seventy Two Changes continues to strengthen its global following through honing a true east meets west design aesthetic in each collection. Jolin and the team are excited to bring the collection to Shanghai, which was chosen as the ideal location due to its unique position as a truly international city, long known as the epicenter of fashion and style in Asia. Read more about our store opening in WWD's exclusive write up in today's paper!Bringing Sexy Back
- February
- 16



Get your glam on in our sexy spring 2010 Retro Dress, the perfect party piece for fashion week and beyond. This slinky silk dress features a dramatically draped racerback for a flirty silhouette that's sure to turn heads. Choose between a brilliant ocean blue and the always sophisticated not-so-basic black. Add our Lace Up Legging and a cute blazer into the mix to make this a day-friendly look. Available at the Into the Night department at select Bloomingdale's stores nationwide: Boca Raton Town Center in Boca Raton, FL, The Mall at Millenia in Orlando, FL, Roosevelt Field in Garden City, NY, Beverly Center in Los Angeles, CA, Aventura Mall in Aventura, FL, The Willowbrook Mall in Wayne, NJ, Westfield San Francisco Centre in San Francisco, CA, Fashion Valley in San Diego, CA, Sherman Oaks Fashion Square in Sherman Oaks, CA, South Coast Plaza in Costa Mesa, CA



