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Flagship Store Grand Opening in Shanghai

  • February
  • 26

Link: http://www.wwd.com/fashion-news/design-pop-a-taiwanese-celebritys-brand-grows-2510905

We are thrilled to announce that Jolin and the Seventy Two Changes team have set off to Shanghai for the grand opening of the flagship store in the city's stylish Times Square! Having just unveiled the Fall 2010 collection earlier in the week to a great reception in New York City, Seventy Two Changes continues to strengthen its global following through honing a true east meets west design aesthetic in each collection. Jolin and the team are excited to bring the collection to Shanghai, which was chosen as the ideal location due to its unique position as a truly international city, long known as the epicenter of fashion and style in Asia. Read more about our store opening in WWD's exclusive write up in today's paper!

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Bringing Sexy Back

  • February
  • 16
Get your glam on in our sexy spring 2010 Retro Dress, the perfect party piece for fashion week and beyond. This slinky silk dress features a dramatically draped racerback for a flirty silhouette that's sure to turn heads. Choose between a brilliant ocean blue and the always sophisticated not-so-basic black. Add our Lace Up Legging and a cute blazer into the mix to make this a day-friendly look. Available at the Into the Night department at select Bloomingdale's stores nationwide: Boca Raton Town Center in Boca Raton, FL, The Mall at Millenia in Orlando, FL, Roosevelt Field in Garden City, NY, Beverly Center in Los Angeles, CA, Aventura Mall in Aventura, FL, The Willowbrook Mall in Wayne, NJ, Westfield San Francisco Centre in San Francisco, CA, Fashion Valley in San Diego, CA, Sherman Oaks Fashion Square in Sherman Oaks, CA, South Coast Plaza in Costa Mesa, CA

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Spring Forward With City Chic

  • February
  • 2
With the new year comes the very first Seventy Two Changes spring collection. We’re excited to share these fresh new styles with you, inspired by the movement and grace of ballerinas. Each of the four deliveries features draped knit tops, sexy silk dresses and of course, comfy leggings with edgy details. Read on to discover the first of four deliveries in the Spring 2010 collection, hitting stores this week! City Chic explores a darker, streetwise element with a color story of mostly black and grey with a refreshing splash of lime green. Lace up details, corset graphic tees and jeweled embellishments channel the city girl's inner ballerina, while the tougher side is invited to play with leather accents in various forms, from suspenders to fringe. Our key pieces from this delivery include the perfectly distressed Pomey Jacket, the ultra comfortable Lounge Pants and the playful Sunglasses Tank featuring adorable silk bow straps. As always, feel free to mix and match and make them your own! - Photography courtesy of nordstrom.com

News

Seventy Two Changes Goes Into the Night

  • January
  • 28
This season, Seventy Two Changes will be available at 10 additional Bloomingdale's locations. You can find select pieces at the "Into the Night" section, a fairly new concept boutique within Bloomingdale's stores featuring all the latest in edgy club wear for a spontaneous night on the town. Check the "Stores" tab on our main site for a location carrying select pieces from the Spring 2010 collection near you.

News

Crave-Worthy Spring Jackets

  • January
  • 25
If you've been craving the crisp Boyfriend Blazer and buttery soft Cropped Leather Jacket ever since seeing them in Lucky's February 2010 issue, you're in luck: these pieces are now available on nordstrom.com. The Boyfriend Blazer is the updated take on the bestselling Men's Blazer from our debut collection. This style features the casually chic ruched sleeves we love, but is now available in a clean, minimalist off-white that's perfect for spring. This very exclusive style was made in limited quantities, so be sure to get yours soon before they sell out! The Cropped Leather Jacket is one of our key leather styles for Spring 2010, and for good reason: This versatile jacket is an amazing transition piece to wear now and later. It's the perfect layering piece to wear under coats or over hoodies as we finish up with the colder months, and ready to wear alone as a light jacket when spring approaches. Available in a super soft leather in beautiful Asphalt grey.

News

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  • Seventy Two Changes Blog - Jolin Tsai

  • Feb 2009 - Taiwanese fashionista and Mandopop star Jolin Tsai launches her own brand of apparel during Fashion Week in New York City.

    Seventy Two Changes, which is an eclectic mingling of edgy street wear and club-ready pieces, is designed and inspired by the star’s own distinctive signature style.

    Seventy Two Changes will be launching in select major cities across the US, Canada, China and select locations for Fall 2009.

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